Your golf software already holds valuable customer data. From your tee sheet to your retail and customer records – you can see who’s booking, how often they play and how they interact with your facility.
The challenge isn’t accessing that data. It’s putting it to work.
PitchCRM is an email marketing and automation tool that integrates directly with Lightspeed Golf, helping you turn live data from your golf tee sheet into targeted marketing campaigns without relying on manual lists or one-off emails.
RECOGNISE THESE CHALLENGES?
You want to do more with marketing, but keep running into the same issues.
Your team doesn’t have the time – or necessarily the design skills – to build marketing campaigns from scratch. Customer data lives inside your tee sheet, but it can be difficult to use effectively. Emails are sent manually or inconsistently, or to outdated lists that no longer reflect what your customers are actually doing.
The result? Campaigns can reach the wrong people, engagement suffers and valuable opportunities to bring customers back can be missed.
Over time, marketing can start to slip down the priority list.
MEET PITCHCRM
Through its Lightspeed integration, PitchCRM keeps customer data accurate and up to date automatically. You can then trigger emails based on real activity – such as bookings, check-ins, birthdays, new customers, purchases or no-shows – and create targeted segments based on behaviour, spend or visit frequency.
And you don’t need design skills to build campaigns. A drag-and-drop email builder makes it simple, with built-in reporting that shows you what’s working and what isn’t.
The result is marketing that’s targeted to the person receiving it – and, importantly, reaches them at the right time. For your team, it takes the complexity out of managing targeted email marketing, making it easier to engage with customers at the right time with the right message.
IN PRACTICE
“At Abu Dhabi Golf Resort, technology is at the forefront of our business, and we love having it at our fingertips – which is why PitchCRM is a no-brainer for us and serves as the foundation of not only our booking process, but also our marketing within the resort,” said Marcus Thiart, Digital Marketing Manager, Abu Dhabi Golf Resort, UAE.
“Using PitchCRM for the past five years has greatly benefited us, simply because it integrates so well with Lightspeed – from custom booking confirmations to building a customer database we can market back to.”
READY TO PUT YOUR CUSTOMER DATA TO WORK?
Whether you’re new to PitchCRM or already using it, Fore Group can help you get more from your golf software.
As the exclusive Lightspeed Golf partner outside North America, we’ll set PitchCRM up to work seamlessly with the rest of your golf technology, then show you how to turn your customer data into targeted, automated campaigns that make marketing easier for your team.
Click here to book an online consultation with one of our specialists.
Is Your Golf Facility Ready for the Next Step?
It’s time to transform your golf facility with industry-leading software. We’re here to guide you as you upgrade your software systems, helping simplify every step of the process.
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