59Club UK and Fore Group Partnership

Great service at a golf facility doesn’t happen by accident. It’s supported by strong teams, clear processes, and increasingly, the technology that powers day-to-day operations.

That’s one of the reasons we’re pleased to announce a new three-year partnership between Fore Group and 59club UK.

If you work in the golf industry, you’ll likely already be familiar with 59club. Their benchmarking, training and performance programmes have become a recognised standard for clubs looking to improve service levels, operational performance and the overall experience they deliver to members and visitors.

At Fore Group, our focus sits slightly further behind the scenes: helping golf facilities design, implement and manage the technology systems that support their day-to-day operations.

This partnership brings those two worlds together.

‍

Why service and technology go hand in hand

Golf facilities today operate within increasingly complex environments. Tee sheets, retail, food and beverage, memberships, coaching programmes, marketing tools and reporting systems all generate data and operational processes that need to work together smoothly.

When systems are disconnected, the impact is often felt by the team first - but eventually by the customer as well. Manual processes creep in, reporting becomes fragmented and staff spend time managing workarounds rather than focusing on the experience they want to deliver.

That’s why service excellence and operational infrastructure are closely linked.

“59club UK is recognised for helping golf facilities raise service standards and continuously improve performance,” says Cameron Probert, CEO at Fore Group. “That commitment to measurable improvement makes this partnership a great fit. We see first-hand how disconnected systems can create unnecessary pressure for teams and impact the customer journey. By strengthening the technology behind the scenes, clubs can give their teams the tools they need to deliver consistently great experiences.”

‍

Supporting clubs focused on improvement

Through the partnership, Fore Group will engage with the 59club UK community through industry events, networking days and education sessions across the region.

The aim is to share practical insight into how clubs can:

• Simplify their software landscape
  
  
• Improve visibility across the business
  
  
• Reduce manual processes and duplicated data
  
  
• Build systems that support operational consistency and service standards
  

For many clubs, technology has evolved organically over time. Systems have often been added to solve specific challenges, but not always designed to work together as a connected ecosystem.

Helping clubs bring those systems together in a more structured way is where Fore Group specialises.

‍

A shared focus on continuous improvement

At its core, this partnership reflects a shared philosophy between the two organisations.

59club helps facilities measure and improve performance across the customer journey, while Fore Group ensures the technology infrastructure behind the scenes supports those goals rather than creating friction.

Commenting on the partnership, Will Hewitt, General Manager at 59club UK and Ireland, said:

“We’re really excited to be teaming up with Fore Group. They share our passion for helping golf clubs and venues raise their game, and together we can bring fresh ideas and practical solutions to make a real difference. It’s all about helping clubs run smoother, improve the experience for their members, and drive results they can see.”

Through this partnership, both organisations aim to support clubs that are committed to continuous improvement - combining clear performance insight with technology that help teams operate smoothly behind the scenes.